When Google introduced GA4, they did more than just change the name of Google Analytics.
GA4 brought with it a load of new terms, and - confusingly - new ways to judge and measure the same old things. So what used to mean something, now means something else!
You NEED to understand how GA4 measures things in order to have ANY IDEA of what's going on with your website visitor stats.
It can also be confusing the find your way around the new reporting screen - with some reports not even showing for you when you first start your account.
This PDF helps you find what you need, and helps you view the following key reports:
- Where do people come to your website from?
- Which pages do people visit the most?
- Which pages to people enter the site from? (As it's not always your home page.)
ARMED WITH THIS KNOWLEDGE, you'll be able to capitalise on what's working, improve what's not, give your visitors more of what they're looking for and ensure your calls to action to buy/contact you are in ALL THE RIGHT PLACES.