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Publishers: where will your banners be shown and which ad network will serve them?
First thing's first, where are these banners going to appear? As the websites displaying them may have requirements or ad platform guidelines to adhere to.
The first thing to clarify is where are these banners going to be shown. And subsequently, do the websites that will be displaying them have any technical restrictions or guidelines on what you can produce?
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By Lisa Freeman
Lisa has planning, designing and building websites for companies of all sizes for over 18 years. Now a days you'll mainly find her wireframing and then designing complex sites over at 18a to make sure they flow well to give the user the best possible experience whilst providing great ROI for the client. She also teaches SEO (search engine optimisation).