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Supplying artwork: what do you need to know?

Duration 2 mins | Episode 3 of HTML5 banners

Lisa Freeman: Course Tutor by Lisa Freeman

There are certain things banner artwork needs to take into account.

Layers

As with so much web development, banners are all about the layers. Even in simple designs it can be surprising how much a developer needs to get to individual layers of a design. Therefore ensure that you don't just have a layer for each frame/slide - ensure that the elements within the layers are as layered as possible.

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Episodes in this series
Episode 1:
Publishers: where will your banners be shown and which ad network will serve them?
Duration: 2mins
Episode 2:
How should it flow?
Duration: 3mins
Episode 3:
Supplying artwork: what do you need to know?
Duration: 2mins
Episode 4:
Links and tags
Duration: 1mins
Episode 5:
Animated gifs
Duration: 1mins
Episode 6:
Quoting
Duration: 2mins
Lisa Freeman: Course Tutor
By Lisa Freeman

Lisa has planning, designing and building websites for companies of all sizes for over 18 years. Now a days you'll mainly find her wireframing and then designing complex sites over at 18a to make sure they flow well to give the user the best possible experience whilst providing great ROI for the client. She also teaches SEO (search engine optimisation).