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The devil is in the detail when it comes to quoting on HTML5 banners so how can you make sure a project sticks to budget?
The more elaborate a design / animation is, the more time it's likely to take to build. Sometimes it can be misleading as to what's tricky and what's not. Unusual movement takes long than things simply fading in and out, but sometimes quite dramatic effects are actually quite easy to achieve.
Therefore it can be wise to be quite specifi...
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By Lisa Freeman
Lisa has planning, designing and building websites for companies of all sizes for over 18 years. Now a days you'll mainly find her wireframing and then designing complex sites over at 18a to make sure they flow well to give the user the best possible experience whilst providing great ROI for the client. She also teaches SEO (search engine optimisation).