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Different hero images
If an email design has a hero image at the top, the developer will generally need two versions of that hero image.
Even if they don’t have a full design for the mobile email, just a 1200px wide version of the hero image is usually needed. This will be shown at sizes 599px and smaller, and so the design needs to suit content being shown at a small size, even though the artwork itself is quite big (to suit those on retina displays).
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By Lisa Freeman
Lisa has planning, designing and building websites for companies of all sizes for over 18 years. Now a days you'll mainly find her wireframing and then designing complex sites over at 18a to make sure they flow well to give the user the best possible experience whilst providing great ROI for the client. She also teaches SEO (search engine optimisation).