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Two different versions
When the mobile version of an email has to be quite different to the desktop version, or it’s a complex design we code up two different versions of the email and put in rules so that different devices show the appropriate version, if the sending service allows.
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By Lisa Freeman
Lisa has planning, designing and building websites for companies of all sizes for over 18 years. Now a days you'll mainly find her wireframing and then designing complex sites over at 18a to make sure they flow well to give the user the best possible experience whilst providing great ROI for the client. She also teaches SEO (search engine optimisation).