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Images and fonts
by Lisa Freeman
Wherever possible, we want to use text and colour rather than have to rely on images. This is because when a recipient first opens an email, their email client will typically show it without images. Therefore, any key messaging should be done as text.
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Episodes in this series
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By Lisa Freeman
Lisa has planning, designing and building websites for companies of all sizes for over 18 years. Now a days you'll mainly find her wireframing and then designing complex sites over at 18a to make sure they flow well to give the user the best possible experience whilst providing great ROI for the client. She also teaches SEO (search engine optimisation).